Author Archives: admin

What is SWOT Analysis for Business?

As a graduate from Queen Mary University of London I have learned the value of strategic planning and analysis, and one of the most popular and effective tools for such analysis is the SWOT analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. It is a powerful framework for examining the internal and […]

Road to Becoming a Cyber Security Expert with ISO 27001 level of compliance.

In today’s digital age, cyber security is of utmost importance for businesses, organizations, and individuals alike. As cyber attacks become more sophisticated and frequent, the demand for cyber security experts is increasing rapidly. In this blog, we will discuss how to become a cyber security expert and achieve ISO 27001 level of compliance. Step 1: […]

Introduction to Game Development with Unity3D and a roadmap to success with C#

Introduction to unity3d for game developers with a roadmap to success with C# Unity3D is a popular game engine used by many game developers to create interactive and engaging video games. If you’re new to Unity3D, it can be overwhelming to know where to start and what skills to learn to be successful. In this […]

Business Continuity and Project Disaster Management – Cisco infrastructure.

Business continuity and project disaster management are critical components of any organization’s operations. These processes ensure that the business can continue to operate and deliver value to its stakeholders, even in the face of unforeseen events such as natural disasters, cyber attacks, or other disruptive incidents. In this blog, I will share my expertise on […]

What is AWS Lambda?

AWS Lambda is a popular serverless compute service that allows developers to run code without the need for provisioning or managing servers. In this blog, we will explore the advantages of using AWS Lambda and also provide our expert analysis on it. Advantages of Using AWS Lambda: Cost-effective: One of the biggest advantages of using […]

Why is Cyber Security so important for Businesses in 2023

Businesses will face highly sophisticated and complex cyber threats in 2023. Cybercriminals are evolving their tactics and techniques to steal sensitive information and disrupt operations, from ransomware attacks to data breaches. In this context, cyber security is more important than ever to assist businesses in protecting their assets, protecting their customers, and avoiding costly legal […]

Jira vs Monday.com which one is better for your project management needs?

Jira and Monday.com are two of the most popular project management tools on the market. While both aim to help teams organize their work, they have significant differences. In this article, we’ll compare the two tools and weigh their benefits and drawbacks. Jira is an Atlassian project management software that has been in use since […]

Marketing is a continuous journey to improve CPA with a decreasing CPM and an increasing CTR.


Marketing is a never-ending journey that requires constant adaptation and improvement. One of the key metrics that marketers focus on is Cost per Action (CPA) – the amount of money spent to acquire a customer or lead. The ultimate goal is to decrease CPA while also increasing Click-through Rate (CTR) and decreasing Cost per Thousand […]