Category Archives: Marketing in 2023

Marketing is a continuous journey to improve CPA with a decreasing CPM and an increasing CTR.


Marketing is a never-ending journey that requires constant adaptation and improvement. One of the key metrics that marketers focus on is Cost per Action (CPA) – the amount of money spent to acquire a customer or lead. The ultimate goal is to decrease CPA while also increasing Click-through Rate (CTR) and decreasing Cost per Thousand […]